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JOURNAL ISSUE published 5 May 2023 in Kajian Branding Indonesia

https://doi.org/10.21632/kbi.5.1 Actions

JOURNAL ISSUE published 29 November 2023 in Kajian Branding Indonesia

https://doi.org/10.21632/kbi.5.2 Actions

JOURNAL ISSUE published 23 June 2022 in Kajian Branding Indonesia

https://doi.org/10.21632/kbi.4.1 Actions

JOURNAL ISSUE published 15 June 2021 in Kajian Branding Indonesia

https://doi.org/10.21632/kbi.3.1 Actions

JOURNAL ISSUE published 13 December 2022 in Kajian Branding Indonesia

https://doi.org/10.21632/kbi.4.2 Actions

JOURNAL ISSUE published 13 January 2020 in Kajian Branding Indonesia

https://doi.org/10.21632/kbi.2.1 Actions

JOURNAL ISSUE published 29 December 2021 in Kajian Branding Indonesia

https://doi.org/10.21632/kbi.3.2 Actions

JOURNAL ISSUE published 30 December 2020 in Kajian Branding Indonesia

https://doi.org/10.21632/kbi.2.2 Actions

JOURNAL ISSUE published 30 November 2019 in Kajian Branding Indonesia

https://doi.org/10.21632/kbi.1.1 Actions

Consumer Culture Theory: Hubungan Timbal Balik antar Social Operant Resources dan Operand Resources dalam Studi Empiris McDonald’s Indonesia

JOURNAL ARTICLE published 13 January 2020 in Kajian Branding Indonesia

Authors: Ricky Reksoprawiro | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Gabriella Scarlett | Alexander Joseph Ibnu Wibowo | Novi Amelia | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta

https://doi.org/10.21632/kbi.2.1.132-161 Actions

The Preferences of Consumers’ Halal Products in Cosmetics Market

JOURNAL ARTICLE published 28 November 2023 in Kajian Branding Indonesia

Authors: Febrina Mahliza | Prita Prasetya | Christian Kuswibowo

https://doi.org/10.21632/kbi.5.2.85-97 Actions

Hubungan E-Wom, Consumer Ethnocentrism, Brand Equity dan Purchase Intention pada Sepatu Merek Indonesia

JOURNAL ARTICLE published 5 May 2023 in Kajian Branding Indonesia

Authors: Nicholas Skiefer | Caroline Suwandi | Fathony Rahman | Antonius W. Sumarlin

https://doi.org/10.21632/kbi.5.1.67-83 Actions

Simbol dan Makna Berkain dalam Kalangan Pecinta Wastra

JOURNAL ARTICLE published 30 November 2023 in Kajian Branding Indonesia

Authors: Anissa Ramadhanty | Nina Chandra | Eka Ardianto | Arief Budiman

https://doi.org/10.21632/kbi.5.2.127-139 Actions

Pengaruh Kualitas Produk, Harga, dan Citra Merek pada Keputusan Pembelian Mobil

JOURNAL ARTICLE published 5 May 2023 in Kajian Branding Indonesia

Authors: Widiastuti Alawiah | Andyan Pradipta Utama

https://doi.org/10.21632/kbi.5.1.17-34 Actions

Pengaruh Sosial Media Marketing, E-Wom dan Kualitas Pelayanan pada Keputusan Pembelian di Perusahaan Investasi

JOURNAL ARTICLE published 5 May 2023 in Kajian Branding Indonesia

Authors: Fitriyani Fitriyani

https://doi.org/10.21632/kbi.5.1.35-49 Actions

Peran Ruang Wadah Berbagi Pengetahuan Terhadap Komitmen Komunitas dan Loyalitas: Kasus Teater Katak

JOURNAL ARTICLE published 13 January 2020 in Kajian Branding Indonesia

Authors: Daniel Pranajaya | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Josephine Gratia | Agus W. Soehadi | Novi Amelia | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta

https://doi.org/10.21632/kbi.2.1.87-102 Actions

Pengaruh Advertising Framing dan Character Type Konten Employer Branding terhadap Intention to Apply

JOURNAL ARTICLE published 13 January 2020 in Kajian Branding Indonesia

Authors: Nitolonia Fernando Lifao Waruwu | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Natalie Amelia Lieputra | Christiana Yosevina | Krishnamurti Murniardi | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta

https://doi.org/10.21632/kbi.2.1.103-131 Actions

Analisis Hubungan Antara Karakteristik Iklan Online, Sikap Konsumen, Flow, dan Minat Membeli

JOURNAL ARTICLE published 13 January 2020 in Kajian Branding Indonesia

Authors: Maria Jessica Christie | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Amelia Regina Pamuji | Handyanto Widjojo | Krishnamurti Murniadi | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta | Program Studi Branding, Universitas Prasetiya Mulya, Jakarta

https://doi.org/10.21632/kbi.2.1.69-86 Actions

Pengaruh Kepercayaan Merek, Country of Origin, dan Desain Produk pada Minat Beli Mobil

JOURNAL ARTICLE published 5 May 2023 in Kajian Branding Indonesia

Authors: Akhul Yunia Sofa | Yennida Parmariza

https://doi.org/10.21632/kbi.5.1.51-66 Actions

Efek Komunikasi Media Sosial pada Persepsi Konsumen Gen Z terhadap Merk Streetwear Fashion Lokal di Indonesia

JOURNAL ARTICLE published 1 December 2023 in Kajian Branding Indonesia

Authors: Jones Tan | Ken Sachio | Christiana Yosevina Ratna Tercia | Novi Amelia

https://doi.org/10.21632/kbi.5.2.167-198 Actions
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